Competitive Edge: Harnessing Market Research for Strategic Advantage
Understanding the competitive landscape through market research helps businesses differentiate and position their products strategically. This involves analyzing competitors' strengths, weaknesses, opportunities, threats (SWOT), product offerings, pricing strategies, marketing tactics, and customer service to gain essential insights for strategic planning.
Understanding Human Needs: The Functional and Emotional Dimensions
Understanding Human Needs: The Functional and Emotional Dimensions