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We offer the KEY to your consumer's INSIGHT

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We offer the KEY to your consumer's INSIGHT

Why is MAP?

A team of seasoned market researchers with up-to-date market insight

EXPERIENCE

Team members each with 15-20 years of experience in research and marketing

STRATEGIC INPUTS

Expertise in marketing strategy and brand building, proven by clients' successes

MARKET UNDERSTANDING

Consumer insights combined with strong marketing theory

What does MAP provide?

What does <strong>MAP</strong> provide?

RESEARCH SOLUTIONS

that address various stages of marketing decisions

Market Assessment/ Positioning & Segmentation
Market Assessment/ Positioning & Segmentation

Market opportunity assessment; Market segmentation
U&A research; Competitor landscape
Brand health check; Positioning check

Research & Development
Research & Development

Concept test
Product test – packaging/clinic/sensory test

Communication Creative
Communication Creative

Concept test
Story board test
Key visual test
Commercial test

 Post-launch/ Brand Health Monitoring
Post-launch/ Brand Health Monitoring

Brand health and communication tracking

Brand Diagnostics
Brand Diagnostics

Brand review/Brand audit
Brand negative check 

Key research approaches

FACILITATED BY SKILLED MODERATORS

01. FOCUS GROUP DISCUSSION
  • Idea Generation
  • Feedbacks on new concept
  • Category behavior
01. FOCUS GROUP DISCUSSION
02. IN-DEPTH INTERVIEW
02. IN-DEPTH INTERVIEW
  • Consumer profiling
  • Insights on motivation & drivers
03. ETHNOGRAPHY
  • Demographics
  • Psychographics
  • Life-style
  • Trends
03. ETHNOGRAPHY

ALL INTERVIEWS AND DATA COLLECTIONS ARE DIGITAL & ONLINE

01. FACE TO FACE/ ONLINE INTERVIEW
  • Usage & Attitude survey
  • Brand health checking
  • Positioning and segmentation
01. FACE TO FACE/ ONLINE INTERVIEW
02. CENTRAL LOCATION TEST
02. CENTRAL LOCATION TEST
  • Formula test
  • Taste test
  • TVC test
03. CENSUS
  • Locating and profiling targets within a specific geographical area
  • Incidence check
  • Universe size and value
03. CENSUS
04. MYSTERY SHOPPING
04. MYSTERY SHOPPING
  • Auditing service procedure
  • Monitoring service quality and compliance

WHY MAP - High Quality Researchers

01. EXPERIENCE
01. EXPERIENCE

All with 15+ years of experience & insight in various industries: beer, tobacco, telecom, automobile, finance, healthcare

02. CREDENTIAL
02. CREDENTIAL

Involved in highly strategic researches for major global brands: VBL, Diageo, BAT, Nokia, RMIT, Sanofi

03. ADEPTNESS
03. ADEPTNESS

High profile moderators specialized in interviewing diverse users of different industries beer, tobacco, cars, motorbikes, banking, education, healthcare

04. ACTIONABILITY
04. ACTIONABILITY

All steps of research from designing to analysis are executed with a business-focused and objective-oriented mindset

WHY MAP - Competent Field Force

01. TECHNOLOGY
01. TECHNOLOGY

Adaptive digital platforms for interviewing and data collection to minimize error and accommodate remote interaction

02. CAPACITY
02. CAPACITY

Strong network, hardened by large-scaled projects (nation wide, sample size up to 10,000)

03. CAPABILITY
03. CAPABILITY

Recruit and interview high-profile respondents like businessmen, HCPs, professionals

04. VERSATILITY
04. VERSATILITY

Capable of handling special fieldwork types like ethnography, census, mystery shopping etc

premium quality research at a highly-competitive cost

MAP Insight's Field Force

4 main bases, allows quick mobilization across nation

100% data captured digitally

4 Fieldwork managers

19 Supervisors across regions

300 interviewers nationwide

covers 20 cities & surrounding rural areas

1,500 km from Hai Phong to Can Tho

Each year, we conduct...

Each year, we conduct...

120 projects, with some being multiple-regional with up 2000 samples

30000 interviews

240 FGDs

300 IDIs

RESEARCH TYPES THAT OUR FIELD-FORCE CONDUCT

Incidence checks

Cross-nation census on retail network

Central location test

U & A/brand health check/segmentation

Car clinic

Market immersion

In-home visits/ethnographics

Our data collection platforms:
Face-to-face, with assistance of digital device for data input Online

WHY MAP - in-house full-equipped interviewing facilities
receptionist
meeting room
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BOD

Collaborations that Define Us

Greetings

At MAP insight, we take pride in our journey of insightful market research and meaningful partnerships. This page serves as a testament to the diverse tapestry of industries we've had the privilege to work with. Our commitment to excellence and understanding the unique dynamics of each industry has allowed us to forge lasting relationships.

 

Greetings
Beer & Alcohol
Tiger / Heineken
  • Brand health tracking
  • Communication concept test
  • Advertising evaluation
  • Trade census
Johnnie Walker / Smirnoff
  • Positioning and segmentation
Carlsberg
  • Positioning and segmentation
Beer & Alcohol-icon
Beer & Alcohol
Motorcycles & Automobiles
BMW
  • Brand DNA and positioning check
Lexus
  • Competition landscape
  • Competition assessment
Ford
  • Car clinic, new model test
Piaggio
  • New design test
  • Brand gross negative check
Motorcycles & Automobiles-icon
Motorcycles & Automobiles
Pharmaceutical & Hospital
Sanofi
  • Market assessment for generic products
  • Patient journey and HCP treatment pathway
  • Sales rep satisfaction
  • Distribution assessment
Merap Group
  • Brand health and patient U&A
  • New product concept test
Hoan My
  • Patient’s need gap
  • Feasibility for new site
ECO Pharma
  • Potential for new supplement
  • Patient journey and pain points
  • Communication test
Pharmaceutical & Hospital-icon
Pharmaceutical & Hospital
Education
VUS
  • Customer satisfaction
  • Mystery shopper
RMIT
  • New program evaluation
British Council
  • Brand equity check
Education-icon
Education
Technology & Telecom
VNPT
  • Users’ satisfaction and need gap
Nokia
  • Brand portfolio check
  • Positioning and segmentation
Facebook
  • Ethnographics
  • New feature/UX evaluation
Technology & Telecom-icon
Technology & Telecom
Confections & Sweets
Mentos
  • Sales diagnostics
  • Distribution review
  • New product test
  • New advertising test
  • Usage and attitude
Chupa Chups
  • U & A need gap
  • Potential for new product
Alpenliebe
  • Communication test
Confections & Sweets-icon
Confections & Sweets
Food & Beverage
CP
  • New product sensory test
Nestlé
  • Customer satisfaction
  • New product evaluation
  • Positioning and segmentation
Food & Beverage-icon
Food & Beverage
B.F.S.I
Home credit
  • Consumer finance segmentation
Opes
  • New insurance product test
Techcombank
  • Customer satisfaction
VPBank
  • Need exploration for loan product
B.F.S.I-icon
B.F.S.I
Clothing & Accessories
Canifa
  • Brand health check
HNoss
  • Positioning and segmentation
Juno
  • Positioning and segmentation
Phú Quý Jewelry
  • Feasibility for new stores
Clothing & Accessories-icon
Clothing & Accessories
Tobacco
BAT
  • Positioning and segmentation
JTI
  • User satisfaction and need gap
Tobacco-icon
Tobacco
Construction
Vicem
  • Consumer satisfaction
Sika
  • Portfolio check and distribution investigation
Construction-icon
Construction

Meet The TEAM

Our TEAM

– with research expertise and market understanding

Huynh Thi An Tien
Huynh Thi An Tien

Managing Director

Nguyen Tuan Anh
Nguyen Tuan Anh

Research Director

Nguyen Phuong Linh
Nguyen Phuong Linh

Quantitative director

Tran Thi My Phuong
Tran Thi My Phuong

Fieldwork Director

Lena Bucatariu
Lena Bucatariu

Strategic consultant